Why companies watch our every online move…

Following my recent blog post ‘Social Suicide’ earlier, two articles have come to my attention that compliment my discussion on the advantages and disadvantages of social media.

US clothes retailer Gap has scrapped its new logo within days of releasing it due to an outcry of consumers on Facebook. Gap has had the same logo for years, white ‘Gap’ against a blue background in a square. They changed this logo to ‘Gap’ in lower case against a white background and a blue square just above the P. Instantly, consumers were posting hundreds of comments on the retailers Facebook page demanding them to change it back.

Marka Hensen, president of Gap Brand North America said

“We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.”

Isn’t it amazing, yet scary at the same time, the power that we have over such a huge organization? It’s kind of like taking marketing tips from a bloke down the pub.

Similar to Dave Carroll’s recent online protest against United Airlines, a PR blog has recently been publicly lashing out at PR company, Mission. Mission approached this person to to run the half marathon and blog about it on behalf of their client, Nokia. In return, he was promised a lot of things. Things which he never got. For example, a Nokia phone, training with a professional athlete, free sports kit and much more.  The lack of communication from Mission was despicable and even four days before the marathon this poor sod didn’t even know if he had  a place in the marathon (after training rigorously for four months.)

You should read it for yourselves…. http://bangsandabun.com/2010/10/the-tale-of-pr-and-the-blogger/

Anyway his outcry is going to be some bad PR for a PR company. Oh dear.



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